It doesn’t matter how much time and effort you put into designing a great website with lots of exciting content and excellent graphics. If it performs poorly, then visitors are not going to stick around.

When it comes to websites, performance does matter, not least because Google Lighthouse will judge your website on how well it performs in terms of website speed and mobile experience. Since Google Search is a prime traffic source for most websites, if your site fails the test, it could be disastrous for your search engine ranking.

Of course, that is not the only reason why website performance matters. Read our top 3 reasons to start tuning your website today.

Website performance shapes the user experience.

Customers who visit your website expect it to load almost instantaneously. Therefore, they will not be impressed if it takes more than 3-5 seconds. Forty per cent of visitors will bail after just 3 seconds of waiting), which means you will lose countless sales if your website is slow.

Speed has an impact on conversion rates.

When your website speed is not up to standard, any customers who do come along may well leave before making a purchase. Furthermore, if they make an initial purchase, they are unlikely to come back to make another one – simply because waiting for a web page to load is frustrating.

As a result, you will almost certainly lose business if your website delivers a poor user experience. For example, it is estimated that a one-second delay in loading speed can result in a conversion rate loss of as much as 7 per cent! You could miss a considerable chunk of revenue simply because you have not optimised your website for performance.

It’s terrible for your brand image.

Image is everything. If your website takes a long time to load and if it is not user-friendly, then this will have a very negative effect on your brand. Customers do not trust slow websites as much as those that load fast, nor do they tend to leave great reviews online – it is just that simple.

Let SaneChoice help you boost your website’s performance.

As you can see, if you want to be a hit on the internet, you need to have a well-optimised website. In addition, you must ensure that your customers are not kept waiting because, quite frankly, they probably won’t. So, please do something about it before it’s too late!